The B corporation is a prime example of corporate greenwashing. Its logo dons millions of single use plastic wrappers. These contribute to millions nay billions of individual microplastics.
The B corporation use logo is on plastic so much plastic packaging. Plastic is not ‘circular’ and climate-friendly, and is mostly fossil-based.
For a swig of coffee, which takes approximately 5 minutes to drink we will be left with a single use plastic sachet that will produce millions of microplastics, even if it is recycled. This is greenwashing at its finest and a poor way of giving companies a false environmental narrative whilst creating the environmental problems we are trying to solve.
The Center for Climate Integrity’s study, “The Fraud of Plastic Recycling ” reveals that the top plastic polluters once produced durable packaging. However, realizing that durable products were not as profitable, the industry shifted to disposable plastic packaging. What became cheap and easy to transport, became the norm for the industry.
According to Renewable Matter, “56 companies are responsible for 50% of the world’s plastic pollution .”
To combat rising concerns about plastic pollution, the plastics industry engaged in deceptive public relations and advertising campaigns. They even coined the term “advanced recycling,” meaning they use chemicals or high heat to break down plastic waste into fuels, chemicals, and other materials but this is just another way to burn waste which creates unhealthy pollution levels in the air. Plastic, a finite resource, is not truly recyclable in the long run and will eventually pollute the environment in some form harming people, animals, and wildlife.
For a quick snack we add microplastics into our air, water and bodies for a quick hit of happiness and more profits for shareholders.
The amount of plastics produced and flowing into the environment has reached crisis point, with approximately 400 million tonnes of plastics produced every year and this number is set to triple by 2060.
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